Video killed the radio star… Now AI is killing the marketing star… and marketers are on the verge of extinction – and most don’t even know it.
Here is what AI can CURRENTLY do that marketers do…
- Analyze customer data to determine the success of a campaign.
- Analyze customer data to develop segmentation strategies
- Analyze data to detect trends, opportunities and potential risks.
- Analyze sentiment from customer reviews and feedback to modify campaigns accordingly.
- Automate A/B testing of advertisements.
- Automate customer segmentation
- Automate customer service processes.
- Automate email marketing campaigns.
- Automate lead generation and scoring processes.
- Automate outreach to prospects and customers
- Automatically adjust pricing and budgeting strategies.
- Automatically identify the most suitable products for customers in real-time.
- Automatically monitor customer sentiment across channels and platforms to inform marketing strategies.
- Automatically optimise ad campaigns to deliver the best return on investment (ROI).
- Build customer profiles for sales teams to access for more personalised services.
- Chatbot services for customers.
- Create personalised journeys and individualised communications.
- Create personalized customer experiences.
- Create targeted advertising campaigns
- Create targeted campaigns using natural language processing (NLP).
- Curate content.
- Design marketing campaigns.
- Determine which topics are trending in a given market
- Develop marketers’ understanding of customer behavior, preferences and purchasing habits.
- Develop targeted ads.
- Forecast customer trends and buying patterns.
- Generate A/B tests for website design and messaging
- Generate content ideas and curate content for social media, emails and websites.
- Generate customized product recommendations
- Generate images to go with social media posts.
- Generate personalized product offers to customers
- Generate predictive customer segmentation and targeting plans.
- Generate reports on marketing performance
- Identify and capitalise on market gaps and new trends.
- Identify influencers and build relationships with them
- Leverage customers’ connected devices to acquire data in real-time.
- Leverage machine learning algorithms to generate strategies to increase customer engagement and sales conversions.
- Make predictions about a product’s life cycle.
- Monitor brand mentions across digital channels
- Monitor competitive market research
- Monitor customer behavior to better understand target audiences.
- Monitor customer sentiment on social media
- Monitor online conversations related to the brand
- Optimize website design and content to increase conversions.
- Optimize websites for SEO purposes
- Recommend activities to improve customer loyalty and engagement.
- Suggest products and services to customers based on past purchases or behavior.
- Track customer metrics to optimize user experience
- Track visitor engagement using voice, facial and behavioural recognition technologies.
- Transform customer data into actionable insights to guide marketing decisions.
- Use machine learning to automate creative processes such as copywriting, creative design, and video production.
- Use natural language processing to generate content
- Utilize natural language processing (NLP) to recognize and respond to customer queries and questions in real-time.
- Write blog posts or other content based on customer data.
PS: This video was also created using AI – from a prompt asking AI to provide just the top and most likely ways that AI will replace marketers, to the creation of these slides… all AI – even the speech.
The question is, what are you going to do differently NOW to ensure that marketers do not become extinct?