Written Content vs Video Content

Written Content vs Video Content

I recently embarked on a little adventure within my ‘online family’ to discover where their preferences fit in the debate of written content vs video content. As a writer, my heart has always been anchored in the realm of words, where every sentence weaves a unique tapestry of imagination and insight. Yet, we are taught by many of the digital gurus that written content takes a very poor second to video content.

written content vs video content

Written Content vs Video Content:  The Winner?

The survey results were both astonishing and heart-warming.  The respondents were asked to rate their preference for written content on a scale of 1 to 10, and the same for video content.

When tallied, the results were: 139 votes for written content and a mere 10 for video.

At first glance, these numbers seemed to defy the current trends we see splashed across social media and online platforms, where video content is often touted as the future. Yet, here within my digital family, the written word is still appreciated.

This outcome is a gentle reminder that, despite the rapid advancements in technology and the allure of video content, there is a significant number of people who still cherish the depth, reflection, and personal touch that only written content can provide.

Instant gratification vs slowly savouring

In a world increasingly dominated by the instant gratification of visual media and the relentless pace of change propelled by artificial intelligence, it’s heartening to see that the written word retains its magic for some. This preference speaks volumes about the value of thoughtfulness, the beauty of a well-crafted sentence, and the intimate connection that written content can forge between the author and the reader. It’s a quiet yet powerful affirmation that, even in an age of dazzling technology, the simplicity and nuance of writing can still capture hearts and minds (and yes, sometimes we (I) need such affirmation).

For me, this outcome is a beacon of hope and encouragement. It underscores the idea that, no matter how the world changes, there will always be a place for the written word – at least for now.

It is a reminder that, in the cacophony of voices clamouring for attention in the digital arena, there is still a quiet corner where words matter, where depth is cherished over speed, and where reflection is preferred over the shallow ‘noise’ that has become the ‘online world’.

Catering to different audiences

Moreover, this preference for written content over video among my online family highlights the diversity of consumption habits and the importance of catering to different audiences. While the allure of video content is undeniable, the survey results underscore the fact that many still find understanding and connection through the written word. This diversity in preferences is a beautiful reminder of the rich tapestry of human experience and the myriad ways in which we seek knowledge, entertainment, and connection.

In this world where algorithms and artificial intelligence shape much of our online experience, the results of this survey serve as a poignant reminder of the enduring power of human connection through words. It reassures me, and hopefully others, that the art of writing remains a vital, cherished form of communication and expression – at least for now.

As a writer, this not only bolsters my spirit but also reinvigorates my commitment to continue crafting stories, articles, insights, and reflections that  hopefully resonate with the soul.

With appreciation…

Thank you to all who participated.

~ Bella

Ms Bella St John

[Also published:  https://thewritesuccess.com/]


Ms (Leigh) Bella St John’s career to date is that of achievement strategist, executive coach, professional speaker, and a leading authority on finding innovative solutions, ‘abundance thinking’, virtual communication, and remote leadership.

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